How Our Natural Aversion to Change Can Impact A/B Test Results
Are your A/B test results not as positive as expected? Sometimes the real culprit is a natural aversion to change. Here’s what you need to consider:
What the Psychology of Loss Aversion Can Teach You About Website Optimization
Loss aversion is one of our most primal reactions as humans. You can incorporate this bias when optimizing your website. Here’s what you should know:
